Creating a “partnership” with your hygienist can increase your net, bonus your team, reduce your overhead and gain respect and trust with your patients. Upon completion, you and your entire team can implement sales and become “partners” in your business.
A Must Have For Every Practicing Hygienist in America.
Regularly $395 but currently available for the ODA special rate of $295
At Last! First time ever for a comprehensive course which will create an accountable hygienist who understands the business efficiency and conversations to practice PROFITABILITY.
The Bu$iness of Hygiene—How To Make Yourself INDISPENSABLE to your Doctor and Team
Huge benefit is course does not require any travel time out of office or travel expenses.
A Must Have For Every Practicing Hygienist in America.
KNOW YOUR BUSINESS TO MAKE YOU INSDISPENSABLE
With 25 years of coaching experience and 20 years as a practicing dentist, Dr. Blatchford presents:
- The characteristics of a great hygienist
- Making you more efficient and effective
- Important numbers in hygiene business and how to make changes
- Recognizing the numerous clinical skills a hygienist can add to a practice
- How to become an invaluable team player
- Roleplaying conversations which have patients sharing their dreams and values
- Worksheets on overhead per hour, creating a team bonus and applying basic business principles like Pareto’s 80/20 rule to hygiene and your practice.
Contrary to many consultants, Dr. Blatchford’s philosophy on hygiene is to be more effective with systems and sales skills rather than creating an ever expanding hygiene department. A general practice with four full days of hygiene can be very profitable when the hygienist knows and embraces numbers, is efficient and effective and encourages patient’s to dream and express their own values.
Benefits to purchasing Blatchford’s Bu$iness of Hygiene:
- No travel expenses
- No time out of the office
- Can be used in three forms—CDs, DVDs, I-Pod
- Contains much supportive material
- Can be shared with the whole team
Dr. Blatchford wants to make you INDISPENSABLE to your Doctor and team by:
- Knowing and owning your numbers and how to change them
- Being curious to become certified in the new hygiene skills as your state allows
- Becoming the enrollment master in helping your patients have the smile of their dreams
- Being the instigator of new ideas to help your practice be more profitable.
Blatchford’s Bu$iness of Hygiene is divided into three parts to make you INDISPENSABLE to your team:
- Knowing the numbers that can move hygiene and your practice forward
- Being curious about and becoming trained and certified in all the skills your state will allow hygienists to participate
- Mastering sales skills with no-pressure conversations where you discover the dreams and values of your patients.
Three Sessions:
Dr. Blatchford discusses the characteristics of an outstanding hygienist which are:
- Knowing your purpose
- Creating and keeping a positive attitude
- Being curious about the practice, the bigger picture and how you can contribute and make a difference
- Being responsible for hygiene and practice profitability
- Being accountable for a hygiene goal and the team goal
- Knowing the costs and profits in hygiene by being accountable and making the numbers change to the positive
- Partnering with the dentist by anticipating and inspiring patients
- Learning to ask questions and listen to patients
- Marketing the practice in your conversations and actions
- Knowing your systemic connection and your role
- Working on your personal vision as well as how you can make this practice sing
Knowing your numbers and making numbers change
- Hygiene as a team player where each team member has a guaranteed pay per pay period and is an equal part of the BONUS
- Know the gross per month, goal per day and insurance dependence
- Compute the number of active hygiene patients you presently have
- Discover the number of unfilled appointments over 90 days and what decisions need to be made
- What is your daily production goal in hygiene?
- Apply the 80/20 spreadsheet to hygiene to find your best patients
- How can hygiene contribute to the profitability of the practice?
- How to script for an insurance change
Expanding Hygiene Skills
- Courses and certification for skills and treatments legal in your state
- Being knowledgeable and current
- Own your state statutes and push for expansion of duties
- Be an informed pioneer
- How visible is periodontal treatment in your practice?
- What is your prescribed perio protocol and is it practiced always?
- The use of soft tissue laser in hygiene
- Hygiene roll in new patient logistics.
- Hygiene roll in marketing
- Hygiene roll in Annual Oral Cancer Exam
- Charting perio and the Dental Rat
- Hygiene and the use of medicaments
- State certification for expanded duty hygiene
- Hygienists partaking in the business process to the point of collecting in the treatment rooms
Sales and Marketing Skills
- The value of an hour appointment
- Learning how to involve the patient in conversations about their values
- The vital difference between education and sales
- Keeping track of daily diagnosis in hygiene
- The art and value of asking for referrals
- Would you like Fries With Your Burger?
- Networking in your community
- Blatchford Power Questions and how to use them
- Scripting for a recare appointment
- The logistics of a new patient conversation
|
