Seth Godin’s book, Purple Cow shares how a cup of coffee became Starbucks™, ice cream became Häagen Dazs™, a secretarial chair became the Aeron™ chair.

The Purple Cow is turning the ordinary into the extraordinary.

Selecting a different path in branding and marketing can help you be known as something special. How can you apply this to your dental practice? Cosmetic skills were so new and different 15 and 20 years ago, but now it looks like cosmetics are done by everyone and it is nearly a commodity. This means some dentists now feel the competition is based on price. To continue to stand out in dentistry, make yourself different by applying the Purple Cow principles found on these 4 DVDs and seek a new treatment modality to add to your repertoire. How can you turn the ordinary into the extraordinary?

Purple Cow Speakers

• Dr. Bill Blatchford
• Dr. Ira Shapira
• Dr. Zachary Hodgins
• Dr. Ivan Valcarenghi
• Dr. Bernee Dunson
• Dr. Ron Zokol
• Dr. Lee Ostler
• Dr. Brian Saby

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